Conversion Marketing Pros
Madison Hansen logo

Madison Hansen

Lifestyle
Fitness & Nutrition Coaching
Visit Site
Hero Detail 2
Hero Detail 1
Scroll

Project Overview

Client

Madison Hansen

Business Model

Coaching / Digital programs

Old Platform

Old Platform& Scattered Tools

Project Timeframe

4 Weeks

Deliverables:

A conversion-focused coaching platform that unified acquisition, checkout, delivery, meals, and client management.

Goal & Expectations:

  • Replaced fragmented tools
  • Automated onboarding and access
  • Created a scalable client delivery system

Why the existing setup
capped growth for Madison?

Business pain

  • Strong audience, weak monetization path
  • Low conversion from traffic to purchase
  • Limited upsell and retention infrastructure

Operational pain

  • Manual onboarding process
  • Fragmented delivery tools
  • Heavy administrative overhead
  • Weak internal visibility of client progress

Brand pain

  • Premium social presence but underwhelming system experience
  • High trust drop between discovery and checkout

Why not just use trainerize or other tools.

  • Trainerize for limited coaching delivery
  • PDFs or external resources for education
  • Disconnected messaging systems
  • Payment and access not tightly connected
  • Poor flexibility for brand-specific workflow
  • Difficult to scale operations
Old Platform

Why is now the previous technology no longer enough?

NeedOld setupLimitationCustom solution
DeliveryTrainerizeLimited flexibilityTailored client portal
EducationPDFs / scattered assetsPoor experienceAcademy system
NutritionStatic resourcesWeak filtering and managementMeal library
CommunicationExternal messagingFragmented supportIn-app messaging
MonetizationDisconnected flowMore drop-offStripe-linked checkout + access
ScaleMultiple toolsOperational frictionCentralized system

Where the BusinessActually Changed

Here is how we can convert your attention into high-ticket revenue.

TECH STACK

Tech Stack

Next.js
Vercel
Supabase
Stripe
OpenAI
1

End-to-End Product Design (UI/UX)

Crafted a user-centric dashboard and mobile-first experience focused on clarity, goal tracking, and long-term investing behavior.

2

AI-Powered Investment Engine

Integrated OpenAI and Claude-based systems to deliver real-time trend analysis, CAGR forecasts, and automated decision support.

3

Goal-Based Automation Tools

Built SMS reminder workflows and goal-check mechanisms to reinforce monthly investment habits and user accountability.

4

In-App Trading & Gamified Safeguards

Developed seamless trading capabilities with built-in behavioral controls to prevent excessive trading and promote discipline.

A sneak peek at the platform we built that runs her entire coaching business

UNRESTRICTED SYSTEM VIEWS

Madison Hansen - Admin View 1

What Changed After WeRebuilt the System

+187%
Increase in Qualified Inquiries

More high-intent leads coming through structured funnels instead of passive traffic.

-55%
Reduction in Manual Admin Work

Automation replaced repetitive onboarding, messaging, and delivery tasks.

+132%
Increase in Program Bookings

Direct improvement in revenue-generating actions after implementing the system.

-90%
Reduction in Tool Fragmentation

Consolidated multiple platforms (Trainerize, messaging, PDFs, payments) into one system.

+68%
Conversion Rate

Better transition from social traffic into paying clients due to optimized journey.

+41%
Increase in Client Retention

Improved engagement and structured delivery led to longer client relationships.

Results Achieved

Project Results and Analytics

How the business worked previously.

  • no website
  • limited platform flexibility
  • fragmented delivery tools
  • manual onboarding and follow-up
  • weak conversion path from audience to purchase

What our system changed after.

  • high-converting acquisition website
  • Stripe-based checkout and automated access flow
  • centralized client portal
  • structured academy and meal library with messaging
  • admin-side visibility into clients, products, and operations

TARGET AUDIENCE

Best fit for Businesses like this

Our coaching goes beyond reps and sets to build a lifestyle that actually works for you long term. No crash diets. No burnout.

01
01

Fitness Coaches

Coaches with large audiences but weak conversion systems

02
02

Content Creators

Creators selling premium programs

03
03

Service Brands

Service brands needing fulfillment and CRM in one place

04
04

Health Businesses

Businesses outgrowing Trainerize, Kajabi, and patchwork tools

Everything You're Probably Wondering

Before Building Something Like This

Absolutely. We specialize in working with busy professionals and parents. Our focus is on 'Lifestyle Integration' meaning your program is built to flexibly fit into your chaotic reality rather than demanding you change your life for it.

From Chaos to Clarity

In Her Own Words

Working with Brandon and his team completely changed my life. I went from feeling overwhelmed, juggling tools, and constantly stressed about managing clients to finally having a system that runs smoothly. Everything is now organized, automated, and easy to manage. I have peace of mind knowing my business works for me, not against me.
TrustPoint
Excellent 4.9 out of 5 out of 5
Madison Hansen

// SYSTEM WALKTHROUGH

Inside the System
We Built

Inside the Madison Hansen system
Custom Software Solutions | Conversion Marketing Pros