Website
Madison Hansen — Health Coaching
A full health coaching platform for client intake, program delivery, progress tracking, and coach-client communication.
// platform capabilities
What We Built
Every feature engineered to solve a real problem — not just fill a feature list.
Visitors Self-Qualify Before They Book
An interactive goal selector lets visitors identify their own transformation objective — weight loss, strength, endurance, lifestyle change. By the time they reach the booking page, they already know Madison's the right fit. The site doesn't pitch — it confirms.
Results That Prove the Program Works
Before-and-after transformations, real stats, and client testimonials are embedded throughout the page where doubt lives. Visitors see real outcomes from real people before they ever speak to a coach. Skepticism gets handled by the page, not the sales call.
Coaches With a Face and a Story
Each coach is showcased with a photo, their specialty, and their personal story — not just a credential list. Visitors pick who they connect with before booking, which means they show up to the consultation already bought in on the person, not just the program.
The Challenge
A health coach with real client results and a premium program had a website that undersold everything she'd built — visitors couldn't quickly understand which program was right for them, and the site wasn't converting at the level her results deserved.
Our Solution
Built a premium coaching website with an interactive goal selector that dynamically shifts page focus to the matching program, a before/after transformation showcase, coach team slider, pricing tiers, service ecosystem visualization, and conversion-optimized magnetic button effects with Lenis smooth scrolling.
The Results
Visitors who engage with the goal selector self-qualify within seconds — the page adapts to their specific fitness objective and presents the program most likely to close, turning a browsing visit into a program conversation.
Project Deep Dive
- ▸Interactive goal selector with dynamic content shifting based on visitor-selected fitness objective
- ▸Before/after transformation gallery with client case context and program attribution
- ▸Coach team slider introducing the coaching staff with credentials and specialties
- ▸Pricing tier display with clear feature differentiation across coaching packages
- ▸Service ecosystem diagram showing how all offerings connect within the coaching model
- ▸Lenis smooth scrolling with magnetic button and footer interaction effects throughout
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